Mobile ticketing may offer myriad benefits for both event managers and consumers, but most options still require specialized scanning hardware to read the ticket from the user's device. Not so Twicketer, a new service that delivers event tickets that can be verified and validated right on the smartphone.

Now in beta, Wisconsin-based Twicketer is powered by technology from its Danish parent company, ScreenTicket, that uses a patent-pending system called On Device Verification. How it works: Event managers can send out links with a shortened URL to their events through social media including Twitter, Facebook and MySpace. From there, attendees can buy their mobile tickets online by simply following the included link. Once it's time for the event, the mobile ticket can be scanned and verified onsite without any scanning hardware. Twicketer charges a service fee of USD 0.99 for every ticket sold; it can also be used to distribute mobile coupons and vouchers.

Currently, Twicketer can deliver mobile tickets to more than 200 countries via more than 800 mobile carriers. Custom branding is available, as is a comprehensive API. One to try out for your next event, coupon or other paperless promotion...? (Related: Ticketing marketplace makes prices negotiable.)

Website: www.twicketer.com
Contact: info@twicketer.com

Spotted by: Stas Zlobinski

The ability to pay for purchases by mobile phone may be common in some parts of the world, but it's by no means ubiquitous. Similar to the way RideCharge lets consumers book a taxi and pay their fare by phone, TabbedOut lets them open a tab at their favourite bar and then close it out by phone when they're ready to go.

The brainchild of Texas-based ATX Innovation, TabbedOut is available as a free app for both iPhone and Android; Blackberry support is coming soon, the company says. Currently, consumers in Austin and Dallas as well as Chico, Calif., can use the app to manage their bar tabs at participating venues. They begin by downloading and setting up the application, including entering account information for one or more credit or debit cards; once stored, those accounts are displayed only via the last four digits. Next, when they're ready to visit a bar, they can use the app to see which ones near them are linked with TabbedOut. The software is integrated directly with participating restaurants and bars so as to allow consumers to open and view a tab directly from the point-of-sale system. Opening a tab with TabbedOut essentially provides the bar with the consumer's stored payment information up front; in return, he or she is given a code that the bartender uses to keep track of each drink. When it's time to go, the consumer simply opens the app, enters a tip and selects “pay.” TabbedOut can send a copy of the receipt via email; it also archives the information for later use in expense reports, for example. ATX charges consumers 99 cents for each tab paid using TabbedOut.

Aiming for a nationwide expansion, ATX is currently seeking strategic partnerships with POS providers, resellers and hospitality vendors; one to get in on early...?

Website: www.tabbedout.com
Contact: info@tabbedout.com

Spotted by: Cecilia Biemann

Both mobile warriors and casual travellers are all too familiar with the difficulty and expense that can be associated with getting an internet connection while travelling. A couple of years ago we covered RovAir's day-pass wireless mobile broadband service, and last month Finnish Zonga launched a like-minded alternative.

Zonga's mobile wifi rental service uses a 3G wifi modem that's compatible with any wifi-enabled device. There's no need to install anything, and the battery-powered device allows up to 5 simultaneous connections to the mobile broadband data network. Pricing is EUR 9 per day including unlimited data and all costs. Zonga's “All You Can Internet” service is currently available only in Helsinki, with pick-up and drop-off locations at the airport and downtown hotels.

Zonga aims to expand to other international airports over the course of next year, according to a report in Arctic Startup; one to partner with toward that end?

Website: www.zonga.fi
Contact: www.zonga.fi/contact

Spotted by: John Greene

Thanks to GPS-enabled mobile technologies, neighbours are communicating as never before. Where BlockChalk facilitates geo-tagged messaging in general, Anttenna focuses on creating a new, location-aware alternative to the traditional classifieds.

Using a free iPhone application, Anttenna enables real-time, location-based, person-to-person exchanges by turning traditional classified listings into geo-tagged, Twitter-sized “microlistings,” as it calls them. With a platform that's actually built on top of Twitter, Anttenna lets users quickly connect with people nearby to buy things, sell things or just reach out. Things for sale get posted to the site's “supply chain,” while wanted goods go to its demand side; either way, posting takes less than a minute, the company says. Listings can be sorted by keyword, category, location and proximity; examples might include finding a concert ticket on location at a music festival, helping a lost pet reunite with her owner, or finding a free sofa right down the street. Following pilot tests in San Diego, Seattle and Austin, Anttenna is now available in most major metropolitan areas across the United States and Canada.

Marcus Wandell, Anttenna's cofounder and CEO, explains: “With the exception of posting ads online and making them searchable, classified ads really haven't evolved all that much since they were introduced 300 years ago. Anttenna fully leverages the smartphone platforms and new communications standards to give people a whole new way to use classified advertising. Anttenna delivers a constant stream of hyperlocal, real-time listings, always relevant given the moment and location in which they are seen.”

For businesses, of course, the advertising potential is at least as compelling. Mobile-minded entrepreneurs: time to grease the location-based buying-and-selling wheels near you...?

Website: www.anttenna.com
Contact: info@anttenna.com

Spotted by: Cecilia Biemann

While we usually feature companies when they launch, we love seeing their creativity develop and grow after that initial period. And we just spotted a fun example: the made-to-order muesli mixers of mymuesli recently created the first TV commercial filmed and edited entirely on the iPhone 4.

In the three years since we first featured mymuesli, they've expanded to the UK, Switzerland and the Netherlands, and have been joined by similar concepts in other countries, including [Me]&Goji in the US. They've also forged smart alliances with established health, fitness and beauty brands, and developed a convenience product: mymuesli2go.

Which brings us back to the iPhone. mymuesli's founders were so impressed by the phone's video quality, that they decided to use it to shoot and edit an ad for their new product. Highlighting the convenience aspect of mymuesli2go, the ad features a skydiver eating cereal before jumping out of a plane. (The video below shows both the ad and 'the making of'.) The commercial aired on German and Austrian television over the weekend.

Whether or not you're an Apple fanboy, there's no denying the buzz surrounding their product launches. And latching on to that early fervor can be an inexpensive way for young brands to draw some attention their way. Watch and learn ;-) (Related: Fashion shoot uses iPhone 3GS.)

Website: www.mymuesli.com
Contact: www.mymuesli.com/kontakt