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The team

Liesbeth den Toom is Springwise's Senior Editor. Previously, she worked for law and consulting firms, headed up a food ordering website and helped establish trendwatching.com. Liesbeth can be reached at liesbeth@springwise.com.

Reinier Evers founded both Springwise and trendwatching.com. Reinier is an accomplished trend watcher, entrepreneur and presenter. trendwatching.com scans the globe for the most promising consumer trends and insights, which it publishes in a free monthly briefing.

Katherine Noyes is a freelance writer with 20 years of experience in business and high-tech publishing. She also teaches university courses in consumer behaviour, services marketing and online journalism.

Luke Hoyland is a former deputy production editor of the Guardian and assistant editor of the Guardian Weekly. Luke's time is divided between London, United Kingdom; Nong Khai, Thailand; and various locations in Laos.

Cecilia Biemann is an innovation-obsessed freelance journalist based in Brisbane, Australia. Other creative hats in her professional wardrobe include author, columnist, blogger, digital copywriter and longtime Springspotter.

Duncan Rickelton is a nomadic freelance creative who spends his time immersed in the language and culture of foreign places. He is currently based in Shanghai and blogs at IdeasExist.com.

Michell Zappa designed our website.

More than 8,000 Springspotters in over 70 nations worldwide have joined Springwise's Springspotter Network, notifying us via email whenever they spot something of interest: new trends, new business ideas, new advertising campaigns. More info at Springspotters.